From ALPINRESORTS.COM to Alpy.com — Why We Changed Our Name
In August 2025, ALPINRESORTS.COM — Europe's largest independent online ski hire marketplace, founded in December 2006 — became Alpy.com. The name changed. Nothing else did: same partner shops across 10 countries, same team, same platform, and the same free cancellation on every booking until the day before pickup — a flexible, penalty-free policy for skiers and snowboarders booking equipment in advance. ALPINRESORTS.COM did the job in 2006, when the whole point was proving the concept existed. After 20 years and 3.2 million customers, the concept is proven, and this page explains what changed in the rebrand, what stayed the same, how the rental network works, and why booking through Alpy.com still means competitive pricing and a hassle-free ski or snowboard rental experience across European resorts.
If you're here because you searched for ALPINRESORTS.COM, you're in the right place: the service is now Alpy.com, with the same reliable way to compare prices, reserve winter sports equipment early, and pick up locally on your trip.
Find out more about us →FAQ
Why did ALPINRESORTS.COM change its name to Alpy.com?
After 20 years and 3.2 million customers, the founding team decided the company had outgrown its original name. ALPINRESORTS.COM described the concept in 2006. Alpy.com describes the company in 2025: simpler, clearer, built for skiers and snowboarders who want to choose the right ski hire, compare prices within the same resort, find cheap ski hire online, and save money — not pay walk-in prices and guess what gear is left at the slopes when they arrive. That's not much fun. The mission hasn't changed. The name now matches it, with the same focus on a better result for skiers and snowboarders.
Is Alpy.com the same company as ALPINRESORTS.COM?
Yes — exactly the same company, same team, same partner shops, same website. ALPINRESORTS.COM was founded in December 2006 and rebranded to Alpy.com in August 2025. If you have a booking made through ALPINRESORTS.COM, it is fully valid. Your account, booking history, and any existing reservations transferred automatically.
When did the rebrand happen?
August 2025. The rebrand was a deliberate decision to modernise the brand identity ahead of the company's next phase of growth across the Alps. It also improved media visibility and made the brand clearer internationally. Nothing went missing in the changeover — no partner shops, no booking data, no customer accounts. Everything was fine for customers: bookings continued without interruption across the season.
Does Alpy.com still work with the same ski rental shops?
Yes. Alpy.com lets users book ski equipment in advance online and partners with independently owned shops — 1,150+ in total — across 800 ski resorts in 10 countries. Whether you're a beginner renting a pair of boots and skis for the first time, one of many beginners looking for the right fit, or you want to rent a snowboard with full equipment depending on your level, you can avoid bad surprises and still expect good value across the range of products on offer. You can expect a similar standard to what ALPINRESORTS.COM customers always had, and feel confident that the rebrand changed nothing about the shops, what they offer, or the equipment quality you can expect.
How long has Alpy.com been operating?
Since December 2006 — nearly 20 years. As ALPINRESORTS.COM from 2006 to August 2025, and as Alpy.com from August 2025 onwards. Over 3.2 million skiers and snowboarders have booked through the site since 2009. Booking weeks before your visit tends to be significantly cheaper, and ski rental prices can vary significantly between providers if you have ever wanted a clearer way to compare options this year. The comparison between online and walk-in prices across the Alps is considerable: up to 65% off at partner shops per person, to give you a number.
Who founded Alpy.com?
Gunther Dillersberger (CEO), Manuel Tenschert (COO), and Thomas Glössner (CMO) founded the company in December 2006. All three remain with the company today.
Where is Alpy.com based in the alpine region?
Headquartered in Bratislava, with a team also in Vienna. 50 people in total. Customer support is available in multiple languages for international customers, helping answer booking and service questions.
Explore ski rental by country
The partner network serves customers across 10 countries in the Alpine region, with equipment collected at local partner shops across European ski resorts. Ski schools are also available across 10 countries for both beginners and advanced skiers, making it easy for families, couples, and groups to plan trips from Morzine to St Anton. Here's where to start:
Or start from the full marketplace: Find your ski rental →
Where would you like to rent your skis or snowboard?
Same shops, same promise
New name. Same mountain.
Free cancellation until the day before pick-up, on every booking. Exactly as it always was.